Id guess maintenance was ignored and the owner had expected it to happen some day. Metal fatigue, and rusted guy wires that were likely original all contributed.
I can't speak for that tower or others for the most part, but I know of a place that has six towers on it and the insurance companies have a guy go up there and check the general tower conditions.
They have a gauge of some sort to check the tension on the guy wires every couple months. It seems to me if they were insured, someone would be doing the same thing there. I was there on at least one occasion when they did their testing. I'm sorry that I didn't tag along to see what they do.