For me, it's not what works, it's the NEC. As an electrician, I'm going by code.
Check NEC 406.
Did - couldn't find any specific reference to receptacle orientation other than:
406.5(E) Receptacles in Countertops and Similar Work SurfacesReceptacles are prohibited from being installed in a face-up position in countertops, or similar work surfaces.
and
406.5(F) Receptacles in Seating Areas and Other Similar Surfaces
Receptacles are presently not permitted, according to 406.5(E), to be installed in a face-up position in countertops, or similar work surfaces. In recent times, benches and seating areas in public locations such as airports are being installed with receptacles installed in and on the seating areas. These are typically installed so that someone can sit on these benches and use the supplied 125-volt receptacle outlet for a laptop computer or to charge a cell phone or other electronic hand-held device. In some cases, these receptacles are installed in the face-up position. This represents a hazard in waiting as it is possible in some cases to sit right on the receptacle itself. Spillage — of water, soft drinks, etc. — is another issue involving these “face-up” receptacles.
...meaning flat, of course, not flipped. Makes sense.
Did they change 406.5 in the recent past to include orientation for wall and other receptacles? If so, I can't find it. Only responses like this one from EC&M:
"True or false? The NEC requires receptacles to be mounted with the neutral slot on the left.
<unrelated AF and GF discussions snipped>
The answer is “false.” The NEC doesn't specify which way to orient a receptacle. The ground terminal can be up, down, or to the side. In the last few Code cycles, proposals to specify the mounting orientation were all rejected.
However, there's one exception to this non-specification. If you install a receptacle in a countertop or similar work surface in a dwelling unit, you can't install it in a face-up position."Even found an article claiming that the code changed in 2014 requiring all receptacles to be installed ground pin-up, also false.