From the ARRL web site dated 2/3/16:
The ARRL Board of Directors has adopted an updated Strategic Plan that defines the League’s vision and guides its direction over the next 5 years...
...When it adopted the Strategic Plan at its Annual Meeting in mid-January, the Board said in its resolution, “Further, the ARRL Board recognizes the Strategic Plan presented is the beginning of a more formal process for the ARRL and requires establishing priorities, resources, monitoring, review and modification and/or addition of goals, initiatives, and tactics supporting the Strategic Plan as future conditions and the environment change.”...
...The meat of the plan is its six strategic goals, each of which includes a list of initiatives to further differentiate those goals. The goals are:
Grow Amateur Radio worldwide.
Increase the vitality of Amateur Radio.
Keep Amateur Radio accessible to all.
Advance Amateur Radio science and technology.
Organize and train volunteers to serve their communities by providing public service and emergency communications.
Practice good governance and organizational management...
The details of the Plan are here:
http://www.arrl.org/files/file/About%20ARRL/Committee%20Reports/2016/January/Doc_25a.pdf
